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Dan, Dave, Reebok and the biggest debacle in Olympic advertising history - NZ Herald
Dan, Dave, Reebok and the biggest debacle in Olympic advertising history - NZ Herald

Casual portrait of decathletes Dan O'Brien and Dave Johnson posing... News Photo - Getty Images
Casual portrait of decathletes Dan O'Brien and Dave Johnson posing... News Photo - Getty Images

TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports

Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay

Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed
Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed

Dan O'Brien and Dave Johnson | Summer olympic games, Summer olympics, Olympic games
Dan O'Brien and Dave Johnson | Summer olympic games, Summer olympics, Olympic games

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

Darren Rovell on Twitter: "25 Years Ago Today: Dan O'Brien fails to qualify for Olympics, destroying Reebok's $25M "Dan vs. Dave" campaign https://t.co/fkefjrnfaN" / Twitter
Darren Rovell on Twitter: "25 Years Ago Today: Dan O'Brien fails to qualify for Olympics, destroying Reebok's $25M "Dan vs. Dave" campaign https://t.co/fkefjrnfaN" / Twitter

Dan vs. Dave: 20 Years Later
Dan vs. Dave: 20 Years Later

Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay

Dave Johnson | Premiere Speakers Bureau
Dave Johnson | Premiere Speakers Bureau

Where are they now: Dan and Dave - Sports Illustrated
Where are they now: Dan and Dave - Sports Illustrated

I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson
I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson

TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

Dan vs. Dave dream dies at 1992 Olympic Trials | NBC Sports - YouTube
Dan vs. Dave dream dies at 1992 Olympic Trials | NBC Sports - YouTube

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com

WEIRD HISTORY iS Heading into the 1992 Olympics, Reebok had an idea to boost their sales
WEIRD HISTORY iS Heading into the 1992 Olympics, Reebok had an idea to boost their sales

2 Pins Vintage 'Dan' & 'Dave" Reebok shoes Pin Buttons | eBay
2 Pins Vintage 'Dan' & 'Dave" Reebok shoes Pin Buttons | eBay

I Love The 90's - Who remembers the Dan vs. Dave Reebok...
I Love The 90's - Who remembers the Dan vs. Dave Reebok...

Reebok Commercials - Dan and Dave - 1992 - YouTube
Reebok Commercials - Dan and Dave - 1992 - YouTube

Vintage Reebok Dan vs Dave | eBay
Vintage Reebok Dan vs Dave | eBay

Dan and Dave case study v4
Dan and Dave case study v4

25 years later, 'Dan & Dave' still defines the former decathletes | Sports | bendbulletin.com
25 years later, 'Dan & Dave' still defines the former decathletes | Sports | bendbulletin.com

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com

The Trials of Dan and Dave - 99% Invisible
The Trials of Dan and Dave - 99% Invisible

KFADvertising: Remember Dan and Dave?
KFADvertising: Remember Dan and Dave?

Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune